Richard D. Olson
Because advertising was essentially restricted to print a hundred years ago, there are more posters and storecards available for comic characters of that period than there are for today’s comic strip characters. While it is hard to even imagine a world without radio, television, and the movies, it is nearly as difficult to imagine beautiful color posters and storecards of your favorite comic page characters plastered all over the city, on trolleys, and in every store where such merchandise might be sold. Imagine catching a ride on the trolley and seeing colorful posters by R. F. Outcault, Archie Gunn, and others advertising next Sunday’s comic pages. Imagine walking into a store and seeing those same posters or smaller storecards, again featuring the stars of your Sunday newspaper comics. Finally, imagine taking the trolley to Coney Island to finish the day and seeing similar posters for the exciting rides and exotic attractions. what a great day that would have been!
The Yellow Kid in McFadden’s Flat’s storecard was apparently produced by printing extra copies of the cover and then printing the ad on the reverse. I have seen a Yellow Kid Schottische sheet music storecard where the same thing was done except the reverse was blank. I have also seen a Yellow Kid Magazine storecard but didn’t get to inspect it, and I don’t know if the reverse was blank or if it contained an ad. Storecards are great advertising collectibles to add to your collection. Images in this issue are provided courtesy of The Marty Goldman Collection.
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Richard D. Olson, Ph.D., 40
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